BIG BUSINESS
Opt-out by default
Collection and sale can happen unless you find the right setting.
HMD STOREFRONT
Opt-in by default
You pick each purpose. Consent is visible and revocable anytime.
A different data story
What happens to your data
should not be a mystery.
Big businesses built a system around collection first and explanation later. HMD Storefront starts with a clearer question: what do you want to share, for which purpose, and what comes back?
The contrast
Big business does.
We do instead.
BIG BUSINESS
Identifiable data, sold for pennies
Profiles can move through a broker ecosystem without a meaningful return to you.
HMD STOREFRONT
No silent broker resale
We use opt-in purchase or visit data for the shop experience, plus aggregated non-identifying network insights.
BIG BUSINESS
7,000-word policies and dark patterns
Important choices get buried in language most people cannot realistically read.
HMD STOREFRONT
Plain-language choices
We explain the purpose at the moment you choose it, not only in a policy.
BIG BUSINESS
You never see a cent
Data value is retained by the companies and intermediaries.
HMD STOREFRONT
A small share comes back
Data value is small today—about $0.01–$0.30 per customer per year—but it is designed to return to people and shops.
The scale of the old system
~4,000 data brokers
$277B–$366B market
Figures are research estimates from cited industry and regulatory sources. Scale is not a reason to fear every data use; it is a reason to make consent and value visible.
Control is the feature